Advertising-sign.



F. BEAVEN.

ADVERTISING SIGN.

APPLICATION FILED MAR-6,19%.

Patented Jan. 14, i919.

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OFFICE. 4 V

THE MOCASKEY REGISTER COMPANY, (INCORPORATED IN 1914,) OF ALLIANCE, OHIO,

all. GURFORATION 0F UHID;

Specification. of Letters Patent.

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Application filed March 6, rate. Serial No. 82,274.

To all whom it may concern:

Be it known that l, FREDERICK BEAVEN, a citizen of the United States, and a resident of the city of Ghicago, county of Cook, and State of Illinois, have invented certain new and useful Improvements in Advertisingdigns, of which the following is a specification. v

My invention relates to signs, and more particularly to advertising signs, bulletln boards and the like, that are adapted to be displayed in the windows of mercantile establishments, or in the front of theaters, and

other places wherever found desirable, and

which are so constructed that they are capable of being read either in daylight or at- It is one of the objects of my invention to provide a sign-board that is transparent or that is translucent in character, so that the reading matter displayed thereon may be of either opaque or translucent character, and when the latter is used it may be printed 1n colors, thus adding artistic appearance to the sign. Another object of my lnventlon 1s the provision of a sign wherein the letters or words displayed are disposed upon translucent material of a flexible nature, so that the same may be readily assembled and removed from the board, or in the event of an error, the individual letters or units may be corrected without the necessity of havlng to remove all or any portion of the other letters or units in a line of reading matter. Still another object of my invention is the provision in a sign-board of means whereby an auxiliary permanent sign may be displayed thereon without materially interfering with the reading matter contained in the main portion or body of the sign. In conjunction with this auxiliary sign it isan object of my invention to print the letters thereof of relatively smaller height as compared with the main sign letters and to permit the same to be magnified several diameters whenread.

from the front of the sign-board. And a further object of my invention is the provision of a sign-board that is constructed almost entirely of commercial or stock materials, so that the parts may be assembled at the least possible expense for material and thereby permit the finished article placed upon the market at a moderate labor and to be price.

These and further objects ll prefer to accomplish by the means and in the manner hereinafter fully described and as more paressreivon, BY mnsnn assrezmnnrs, T0

ticularly pointed out in the claims, reference being had forming a 1n,-

Figure 1 is a front board and sign, constructed in accordance with my invention.

Fig. 2 is a vertical transverse section of a fragmentary portion thereof, showing the manner of inserting the individual letters or units therein, and drawn to an enlarged scale. 7

Fig. 3 is a view similar to Fig. 2, showing a modified form with the bars upon the front and rear surface of the plate and illustrating the position the letter or unit takes after being placed in position.

Fig. 4 is an exaggerated transverse secto the accompanying drawings part of this specification, whereelevation of a sign- I tion, showing one manner of securing the letter-retaining strips to board.

Fig. 5 is a View similar to Fig. 4:, of a modified securing means.

Fig. 6 is a geometrical diagram, showing the relative refraction of the auxiliary sign dtisposed upon the surface of the retaining s rip.

-Referring to the drawings, wherein similar reference characters are employed to designate the same parts in the different the front plate or views, it will be observed my sign comprises a suitably shaped plate, 10, of-glass or other suitable transparent or translucent material and which is provided, adjacent its upper edge, with suitable loops or hangers, 11, whereby the sign may be suspended in a show window or other convenient location, for display. lln the construction of this sign-board, I prefer to employ a transparent plate of glass, 10, and to dispose the reading matter on the sign upon the rear face thereof in a suitable manner so that the said read ing matter may be observed through the 10a vious that the sign cards and other structures may readily be placed upon the front surface of the plate, 10, as shown in the modification in Fig. 3 of the draw ngs, and the same effectiveness will be obtained, and

I therefore do not limit myself to any pre-- cise disposition of the cards, etc., as they Inlay be employed upon either side of said p ate.

The characters comprising the divers letters or units in the makeup of the wording, preferably comprise suitable flexible cards, 12, that are of substantial rectangular shape and made of a transparent or translucent material, such as mica, celluloid and the like. I prefer, however, to print each letter on a separate card, 12, so that in the event an error occurs, or it is desired to change one or more of the words in the sign, they may be removed without disturbing the remaining portion of the sign. These exible cards, 12, are disposed upon the rear surface of the plate, 10, and are secured in position by means of suitable retaining strips, 13, 13, disposed horizontally upon the rear face of plate, 10, and secured thereto in any suitable manner. I prefer to make these retaining strips, 13, of glass bars of lenticular cross-section, as shown in the drawings, the same being round glass bars of commercial or stock material. The recess 14, formed 2 by the tangential disposition of the plate, 10,

with respect to the round glass bars, 13, afford a seat or pocket into which the upper and lower edges of the sign cards, 12, are adapted to fit.

The retaining strips, 13, are secured to the plate, 10, preferably in the manner shown in Fig. 4 of the drawing, wherein a suitable substantially U-shaped strap, 15, is passed around the strip. 13, and the ends of said strap are inserted through transverse openings, 16 1G, in the glass plate, 10, and have small nuts, 17, screwed down upon their outer screw-threaded ends. A modification of this securing means is shown in Fig. 5 of the drawings, wherein a headed bolt, 18, is inserted transversely through the strip, 13, and through a single opening, 19, in the glass plate, 10, and has a nut, 20, screwed down upon its screw-threaded inner end.

In the manufacture of the cards, 12, I prefer to employ a transparent or translucent paint, 01' other similar substance, so that when the characters are printed thereon and the sign disposed in front of a light, the letters and characters will appear in colors, thus adding attractiveness to the sign.

Anotherfeature of my invention consists of an auxiliary sign that is disposed upon the surface of the glass strips or bars, 13, up posite the point from which the sign is adapted to be observed. This auxiliary sign is indicated by a small arrow, 21, in Fig. 1 of the drawings and is dia rammatically illustrated in the geometrical grawing (Fig. (i), the retaining strip or bar, 13, being of lenticular cross-section; and this auxiliary, 21, being upon the rear surface and opposite the front of the plate, 10, the matter contained in the auxiliary sign will be refracted and enlarged to approximately the dimension indicated by the large arrow, 22, in Fig. 6, so that it may be readily observed and read by persons in front of the sign. When the board is constructed as illustrated in the drawing, this auxiliary sign will be positioned on the arc of the surface of strip, 13, opposite its point of contact with the plate, 10, but when the strip, 13, is positioned on the front of plate, 10, the auxiliary sign will necessarily be disposed at the point of contact between these two elements and will be as readily observed as when in the first-mentioned position. 4

I have illustrated and described herein certain specific means for carrying out my invention, but it will be obvious, as an observation of Figs. 4 and 5 will disclose, that modifications of the same are possible without materially departing from the spirit of my invention.

I desire it understood that such changes are contemplated within the scope of my invention as expressed in the appended claims.

What I claim is:

1. A sign comprising a suitably shaped glass plate, round glass rods secured to one surface thereof in parallel relation with each other, and flexible indicia-bearing cards disposed against the surface of said plate and retained in position by said rods.

2. A. sign comprising a suitably shaped glass plate, round glass rods secured to one surface thereof in parallel relation with each other, and transparent flexible indicia-bearing cards disposed against the surface of saicil plate and retained in position by said ro s.

3. A sign comprising av suitably shaped plate, transparent glass guide-strips of lenticular cross-section secured to said plate in parallel relation with each other, and bearing indicia upon the rear arc thereof, and removable indicia-bearing cards disposed between said guide-strips.

t. A sign comprising a. suitably shaped plate transparent glass guide-strips of lenticular cross-section secured to said plate in parallel relation with each other, and bearing indicia upon the rear arc thereof, and flexible translucent indicia-bearing cards disposed between said guide-strips.

5. A sign comprising a suitably shaped plate, and transparent members of lenticular cross-section mounted thereon and bearing indicia upon their rear surfaces that are therethrough and read from the front of adapted to be viewed from the opposite side said plate. 10 of said members. Signed atflhicago, county of Cook and 6. A sign comprising a transparent glass State of llllinois,th1s 3rd day of March 1916.,

5 plate, and transparent. glass-strips of lenti c- FREDERICK BEAVEN.

ular cr0ss-secti0n secured to the rear. there- Witnesses: of said strips provided with indicia upon lllmmzvr Jr",

their rear surfaces adapted to 'be refracteol WM. HAROLD EICHELMAN. 

